January 2024 - Present
ACI Brands, Oakville - Web Designer
Designed responsive e-commerce websites to meet business goals, collaborating with cross-functional teams from concept to delivery.
Created wireframes and prototypes in Figma, iterating on design and content based on team feedback.
Increased checkout conversion rate by 8% by improving the checkout flow and reducing drop-offs.
Applied design systems to ensure a consistent user experience and visual design across sites.
January 2023 - December 2023
Cutts Gallery, Toronto - Product Designer
Redesigned the gallery website to enhance shopping experience, increasing inquiries and appointments by 20%.
Improved website accessibility, and mobile experience through responsive designs.
Conducted user research through site audits and stakeholder interviews to identify key user problems.
Implemented new designs and features to improve artwork discovery and streamline online booking.
July 2021 - August 2021
Humancontact, Toronto - Graphic Design Intern
Designed logos, brochures, and packaging for multiple clients.
Creating motion graphics for marketing campaigns.
May 2019 - August 2021
Seneca College, Toronto
Developed essential design thinking skills and principles to create human-centered solutions.
Studied visual design, branding, typography, and digital media production.