What I Like About Design
I enjoy working on complex user flows and turning them into clear, intuitive experiences. What draws me to this part of the process is how dynamic it is with multiple steps, paths, and interactions to consider. I like figuring out how everything fits together and making the experience feel smooth and natural for the user.
My background in graphic design provides a strong knowledge of design principles, which helps me create user-centred and visually appealing designs.
ACI Brands Inc
Designed e-commerce websites using design systems for visual consistency and cohesive user experiences.
Refined the information architecture and audited the site to increase customer conversion rates.
Enhanced the product by incorporating user feedback and KPIs, reducing bounce rate.
Collaborated with cross-functional teams to implement design, driving revenue growth and marketing goals.
Cutts Gallery
Redesigned and developed the website to improve user experience and increase customer engagement by 20%.
Worked with stakeholders to iterate on designs, enhance usability, and ensure alignment with business goals.
Conducted competitive analysis to understand user expectations and incorporate insights into the design.
Humancontact
Designed logos, brochures, and packaging for multiple projects.
Assisted the team in creating motion graphics for campaigns.