What I Like About Design
I enjoy working on complex user flows and turning them into clear, intuitive experiences. What draws me to this part of the process is how dynamic it is with multiple steps, paths, and interactions to consider. I like figuring out how everything fits together and making the experience feel smooth and natural for the user.
My background in graphic design provides a strong knowledge of design principles, which helps me create user-centred and visually appealing designs.
ACI Brands Inc, Oakville
Designed responsive e-commerce experiences, created wireframes, and launched new websites.
Applied design systems to ensure consistent experience and visuals across sites.
Identified user drop-off points through data analysis and optimizations to increase checkout conversion rate.
Collaborated with cross-functional teams from concept to delivery, iterating on layout and content based on feedback.
Cutts Gallery, Toronto
Redesigned the gallery website to enhance shopping experience, increasing inquiries and appointments by 20%.
Improved website accessibility, and mobile experience through responsive designs.
Conducted user research through site audits and stakeholder interviews to identify key user problems.
Implemented updated designs, adding new features to improve artwork discovery and streamline online booking.
Humancontact, Toronto
Designed logos, brochures, and packaging for multiple clients.
Creating motion graphics for marketing campaigns.