WeSave
Timeline
4 Months
Platform
App
Team
Passion project (solo)
My Role
Research
Wireframe
Competitive analysis
Project overview
Helping groups save for shared goals successful
WeSave is an app that helps people manage shared savings. It allows users to track progress, support each other’s contributions, and stay motivated together throughout the savings journey.
Background
One goal, saved individually and planned through chat
In 2024, my friends and I planned a trip to Barcelona and started saving, aiming to book flights and accommodation by the end of the summer. However, none of us managed to save money on time, and the trip never happened.
This motivated me to explore how group saving could be improved. I found two key patterns in how people save for a shared goal.
01
Savings managed individually
People save individually using their own bank accounts because it feels simpler and avoids extra setup, like creating a joint account.
02
Coordinate group savings via chat
People use text messages to coordinate their savings plans.
User interview
Understanding the current group savings experience
I interviewed six participants to understand their group savings experiences when saving individually and coordinating plans through messages.
Pain point
Unclear group savings progress
When people save individually, they are unsure if others are on track, making it difficult for the group to stay aligned.
Pain point
Uncomfortable Group Discussions
Coordinating group savings can be difficult because people feel uncomfortable talking about money with others.
Insight
Accountability motivates saving
Saving with others creates a sense of accountability and responsibility that motivates people to save.
Competitive analysis
How do existing apps support group saving?
I conducted a competitive analysis to understand how existing products support group savings progress and help members stay connected.
Most apps focus on collecting money after a payment is made instead of supporting ongoing group savings experiences, or are designed only for individual savings.
Solutions
Make savings progress visible to create clarity and reinforce a sense of belonging to motivate saving.
Home
Mange group savings easily
It allows users to manage group savings in one place and review information. Allowing users to view member’s progress help them track group savings.
Celebrate milestones
Celebrate progress together
It celebrates group savings at set milestones and encourages members to stay motivated to keep saving together.
Support members
Support members in saving
Group savings succeed only when everyone reaches the goal. The support feature lets members ask for support directly. It reduces the pressure, stress, and discomfort when talking about money.
Due date reminder
Prevent last-minute due date changes
Sometimes users need more time than the original due date to complete their savings. The Savings Outlook feature estimates a user’s completion date based on their savings history and helps extend the due date in advance. This helps the group stay prepared and prevents last-minute changes to the savings plan.
