Timeline
2 Months
Platform
App
Team
Solo (Side project)
My Role
Research
Competitive analysis
Visual design
Project overview
Helping groups successfully save for shared goals
WeSave is an app that helps people manage shared savings. It allows users to track progress, support each other’s contributions, and stay motivated together throughout the savings journey.
Background
When saving together didn’t work
In 2024, my friends and I planned a trip to Barcelona and started saving, aiming to book flights and accommodation by the end of the summer. However, none of us managed to save money on time, and the trip never happened.
This motivated me to explore how group saving could be improved. I noticed two common behaviours when people save together.
01
Save individually
People save individually using their own bank accounts because it’s simple and doesn’t require any extra setup, like creating a joint account.
02
Discuss savings plans through messages
People use text messages to discuss their group savings plans.
User interview
Pain point
Unclear group savings progress
When people save individually, they are unsure if others are on track, making it difficult for the group to stay aligned.
Pain point
Uncomfortable group discussions
Conversations about money or changes to group plans can be uncomfortable, which makes it difficult to coordinate a group savings plan.
Insight
Accountability motivates saving
Saving with others creates a sense of accountability and responsibility that motivates people to save.
Problem
Group savings lack transparency and communication, making it difficult for members to stay aligned.
Competitive analysis
How do existing apps support group saving?
I conducted a competitive analysis to understand how existing products support group savings progress and help members stay connected.
Most apps focus on collecting money after a payment is made instead of supporting ongoing group savings experiences, or are designed only for individual savings.
Creating an emotional connection to a shared goal
I explored two concepts. One used bright colours and illustrations to create a friendly financial feel, but it felt more transactional and money-focused than collaborative.
I chose neutral tones with photography to shift the focus to the shared goal, strengthening motivation and unity.
Other concept
Solutions
Home
Celebrate progress together
It celebrates group savings at set milestones and encourages members to stay motivated to keep saving together.
Support members
Due date review
Prevent last-minute
due date changes
Sometimes it takes more time to finish saving. The due date review predicts when users will complete their savings based on savings history and suggests extending the deadline early to avoid last-minute changes.
Style guide
Components
