Overview

Problem

Process

Outcome

Solutions

WeSave

Creating a savings experience for groups to stay aligned

Overview

WeSave is an app that helps friend and family groups save toward a shared goal. Users can track savings progress, support members who fall behind, and stay motivated together throughout the journey.

I designed the app from research to final prototype, running user interviews, wireframing, and usability testing, and built a component library to establish consistency.

Timeline

2 Months

Platform

App

My role

Product Designer
(Side project)

WeSave

Creating a savings experience for groups to stay aligned

Overview

Timeline

2 Months

Platform

App

My role

Product Designer
(Side project)

Problem

Group savings lack transparency and communication, making it difficult for members to stay aligned.

Background

When saving together didn’t work

In 2025, my friends and I planned a trip to Barcelona. We aimed to save and book flights and a hotel by the end of the summer. However, none of us managed to save on time, and the trip never happened.

This motivated me to improve the group savings experience.

User interview

Understanding the group savings experience

I interviewed six participants to understand their group savings experiences. I found that people commonly save individually and coordinate plans through messages.

Pain point

Unclear group savings progress

When people save individually, they are unsure if others are on track, making it difficult for the group to stay aligned.

Pain point

Uncomfortable group discussions

Conversations about money or changes to group plans can be uncomfortable, which makes it difficult to coordinate a group savings plan.

Insight

Accountability motivates saving

Saving with others creates a sense of accountability and responsibility that motivates people to save.

Competitive analysis

How do existing apps support group saving?

I conducted a competitive analysis to understand how existing products support group savings progress and help members stay connected.

Most apps focus on collecting money after a payment is made instead of supporting ongoing group savings experiences, or are designed only for individual savings.

Prototype & User testing

Testing user flows

Through sketches and wireframes, I explored how users might track group progress and support members falling behind. Then, I conducted usability testing focused on two goals:

To find out whether users could track their group's overall and each member's progress.
To find out whether users could complete the support flow.

Adding micro animation

During user testing, users glanced through the savings summary. I added micro animations to the savings graph and refined the layout to draw more visual attention, ensuring users review their summary before confirming their contribution.

Before

After

Creating an emotional connection to a shared goal

Participants felt the design looked too much like a banking app and came across as cold rather than collaborative.

Based on this feedback, I moved away from bright colours and illustrations and switched to neutral tones with photography to shift the focus away from money and toward the shared goal and group connection.

Initial concept

Outcome

All 5 participants successfully tracked individual and group saving progress.

All 5 participants identified which members were falling behind and completed the "help a member" flow without errors.

Solutions

Stay on top of group savings

It allows users to manage group savings in one place and review information. Allowing users to view members’ progress helps them track group savings.

Celebrate group milestones together

It celebrates group savings at set milestones and encourages members to stay motivated to keep saving together.

Support members in saving

Group savings succeed only when everyone reaches the goal. The support feature lets members ask for support directly. It reduces the pressure, stress, and discomfort when talking about money.

Prevent last-minute due date changes

Sometimes it takes more time to finish saving. The due date review predicts when users will complete their savings based on savings history and suggests extending the deadline early to avoid last-minute changes.